nicholas baek
About me
hello! i'am a NYC-based Designer, delivering for luxury fashion, lifestyle, and tech brands in the digital space.
My expertise lies in developing e-commerce/marketing platforms for brands. and AI driven chatbot experiences. i have held responsibilities in creating for a multitude of client-based and pitch projects from concept to production, full site redesigns, as well as executing for a wide variety of creative needs including campaigns, social media, chatbot, web and mobile. I believes in incorporating compelling content with great design, easy user experience, and the best technology platforms to create the most engaging and rich brand experiences possible.
I also have a strong understanding of various code languages allowing me to communicate with developers more efficiently while producing stunning visuals.
Articles
https://www.nerdwallet.com/article/travel/new-app-marriott-bonvoy
https://onemileatatime.com/marriott-bonvoy-mobile-app/
https://www.nbcnews.com/id/wbna21564973
https://www.apple.com/newsroom/2022/03/apple-announces-the-new-iphone-se-a-powerful-smartphone-in-an-iconic-design/
https://www.verizon.com/business/products/contact-center-cx-solutions/customer-engagement/virtual-agent/
https://www.cio.com/article/221945/how-verizon-designs-customer-valued-chatbots.html
I create digital experiences that merge graphic design, development, creative strategy, web design, prototyping & digital interactions.
Prototyping
- Sketch
- Figma
- inVision
- Photoshop
- Adobe
Content Strategy
- Content Strategy
- Copywriting
- Concepting
- Branding
- Layouts
Digital branding
- User Experience
- User Interface
- Visual Design
- Web Design
- Mobile Design
heres my last couple years working and learning from some of the coolest companies in the world!
2021
Interactive Retail Designer @apple
Redesigned the digital retail experience by enhancing user experience to help with conversion rates during launches.
Optimized product landing pages for both website and application for to tell a compelling story for each product.
Handled multiple tasks and requests to optimize new user experiences for various components of the website and app.
2020
Interactive designer @accenture
Created conceptual and visual products for UI elements optimizing them for a more dynamic customer experience.
Enhanced UI library with updated components for a more purpose-driven design system.
Conceived Department of Education, web-based, advertisements to help promote high-level campaigns.
2019
senior Interactive designer @Marriott
Optimized user experience for the bonvoy mobile application. Achieving improved retainment numbers.
Integrated a mobile key to help enhance the customer mobile experience during visits.
Initiated user flow experiences to help sprints during product planning workshops.
2018
Interactive designer @Rhude
Optimized user experience for retail website and conceptualized a newer enhanced visual language.
Assisted with updates needed for new collection releases allowing customers to see the latest and greatest.
Accomplished integrating AI to design by implementing it to the runway show streaming for a new customer experience.
2017
Product design intern @adobe
Assembled requests for proposals for staff meetings and brainstorm sessions. Developed skills for team sessions.
2016
product design intern @tory burch
Organized and studied the utilization of a dynamic web site and its effects on customer experience and conversion rates.
here are some of my friends that I got to work on some amazing projects with. take a look!
apple
marriott
accenture
Adobe
celine
donburi
APEI
sfw
HELLO! LET’S TALK ABOUT YOUR NEW PROJECT. Fill in the form to contact me or send an email to nicholasbaekdesign@gmail.com
