nicholas baek

About me

hello! i'am a NYC-based Designer, delivering for luxury fashion, lifestyle, and tech brands in the digital space.

My expertise lies in developing e-commerce/marketing platforms for brands. and AI driven chatbot experiences. i have held responsibilities in creating for a multitude of client-based and pitch projects from concept to production, full site redesigns, as well as executing for a wide variety of creative needs including campaigns, social media, chatbot, web and mobile. I believes in incorporating compelling content with great design, easy user experience, and the best technology platforms to create the most engaging and rich brand experiences possible.

I also have a strong understanding of various code languages allowing me to communicate with developers more efficiently while producing stunning visuals.


I create digital experiences that merge graphic design, development, creative strategy, web design, prototyping & digital interactions.


  1. Sketch
  2. Figma
  3. inVision
  4. Photoshop
  5. Adobe

Content Strategy

  1. Content Strategy
  2. Copywriting
  3. Concepting
  4. Branding
  5. Layouts

Digital branding

  1. User Experience
  2. User Interface
  3. Visual Design
  4. Web Design
  5. Mobile Design

heres my last couple years working and learning from some of the coolest companies in the world!


Interactive Retail Designer @apple

Redesigned the digital retail experience by enhancing user experience to help with conversion rates during launches.

Optimized product landing pages for both website and application for to tell a compelling story for each product.

Handled multiple tasks and requests to optimize new user experiences for various components of the website and app.


Interactive designer @accenture

Created conceptual and visual products for UI elements optimizing them for a more dynamic customer experience.

Enhanced UI library with updated components for a more purpose-driven design system.

Conceived Department of Education, web-based, advertisements to help promote high-level campaigns.


senior Interactive designer @Marriott

Optimized user experience for the bonvoy mobile application. Achieving improved retainment numbers.

Integrated a mobile key to help enhance the customer mobile experience during visits.

Initiated user flow experiences to help sprints during product planning workshops.


Interactive designer @Rhude

Optimized user experience for retail website and conceptualized a newer enhanced visual language.

Assisted with updates needed for new collection releases allowing customers to see the latest and greatest.

Accomplished integrating AI to design by implementing it to the runway show streaming for a new customer experience.


Product design intern @adobe

Assembled requests for proposals for staff meetings and brainstorm sessions. Developed skills for team sessions.


product design intern @tory burch

Organized and studied the utilization of a dynamic web site and its effects on customer experience and conversion rates. 

here are some of my friends that I got to work on some amazing projects with. take a look!









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